
According to a recent survey, about 56% of Brits loved playing with those little colored plastic bricks when they were kids. The poll, conducted by the British catalog store Argos used a sample of more than 1,000 people aged 16 and upwards from around the country and asked them about their favorite toy. This may be due to it’s unisexual appeal which meant that both boys and girls could play with them and not feel pressured to adopt to a doll or action figure.
“The poll proves that Lego is a high quality toy that keeps being interesting to children and adults because of its creative possibilities, “stated a Lego representative, “It’s so simple but has so much potential.”
And it looks to have no end in sight as the Danish toy company has amped up production of movie themed Lego sets from blockbusters such as Warner Brothers “Star Wars: The Clone Wars” “Harry Potter” and “Batman,” and Paramount’s “Indiana Jones and the Kingdom of the Crystal Skull,” series. But there’s also such popular sets as Legos’ Mindstorm, Mission to Mars, and Technic series which appeal to older kids and teaches them to build automated robotic devices. In fact, there are many serious engineers, including those designing a space elevator who use Lego’s Mindstorms to build proof of concepts for their designs.
So, clearly, the popularity of Lego’s doesn’t end when childhood does. It’s just getting started.