Hasbro to turn iPhone into Viewmaster
Ah, the Viewmaster. Definitely one of those classic coolest toys that took kids everywhere … and in 3D to boot. With those cool white discs that you slid into the Viewmaster, kids could see three dimensional slides of everything from their favorite geographic sites, to the lastest Apollo missions. But we have to face it, like the Polaroid before it, Viewmaster has been faced with an evolve or die proposal as the digital world leaves it behind. Well, not if Hasbro has anything to say about it. Not only are they embracing the digital world, but with Viewmaster Goggles, they’re getting the digital world to embrace them … thanks to the iPhone.
Hasbro’s My3D, takes a Viewmaster and connects it to the iPhone. n Then, users will use the My3D application to view stereoscopic images in the spirit of it’s analog cousin (although he don’t know if it’ll be a side by side affair or how users advance to the next image). There will be exclusive content from Dreamworks, Sony, Discovery Channel, and IMAX. But what would REALLY be cool is if it comes with a camera app so users can make their own viewmaster experience.
Here’s hoping they’re that forward thinking.
Cost will be about $30 for the adapter and app and it’ll be out next spring.
Hat Tip – PMPToday.com