Disney Buys LucasFilm, Star Wars Toys Rejoice
The Walt Disney Company announced today that they were acquiring all assets of LucasFilm from George Lucas for $4.05 Billion in cash and stock. The deal, which will make Lucas creative consultant on all Star Wars properties, also includes the bombshell news that Disney will release Star Wars Episode 7 in 2015. And you know what that means … Star Wars Mickey toys!
George Lucas has been planning retiring since January, when he announced he wanted to go back into his garage and make fun little movies, rather than deal anymore with the pressure of having to release the next big blockbuster. Earlier this year, he made prolific Producer Kathleen Kennedy the head of LucasFilm, and she will still run the company once the deal with Disney is done. She will also oversee all consumer products relating to the Star Wars franchise and that’s nothing but good news for Star Wars fans who collect toys.
The deal will also position Hasbro with a ton of power when it comes to both franchises since Disney also owns Pixar and Hasbro has Pixar toys as well. And then there’s Marvel. It’s likely that for some time, with the exception of LEGO, that Hasbro will have a rosey future when it comes to toy sales.
And let’s face it, is there any better combination for toy collecting than Disney and Star Wars?