GameStop Opening Kids Stores for the Holidays

by James

With recent surveys showing that kids want high tech toys and gadgets for the holidays, electronics and gaming retailer GameStop is planning to open nearly specialty stores aimed right at their target demographic … kids.

“This is really a way for us to take share away from people who are in the toy business,” said GameStop CEO Paul Raines, “and have an expanded assortment and show people how to drive kids to new experiences, new products or an expanded assortment of existing products like Skylanders and Angry Birds.”

Over 80 stores, dubbed “GameStop Kids,” will be opened in malls all around the country with the express plan of luring parents into buy their kids the much wanted video games or even gadgets from XBox 360s to even iPads and Nintendo DSi’s. In addition, GameStop will have a well stocked supply of games and accessories from Star Wars, the Lord of the Rings, Angry Birds, Skylanders, Legos and more.

Why the specially targeted stores? Raines says that the average Gamestop customer is around 30 years old, and as such, you don’t get many kids in the store. And if you look at the decor, that makes sense. But with only 80 stores nationwide, many GameStop customers will be left out in the holiday cold. But Raines says that any of the 4400 Gamestop stores can take special orders for Gamestop Kids merchandise complete with free shipping.

GameStop is known for thinking outside of the box. They’ve been taking in trades of high tech toys like iPads, iPods, Xboxes and PS3s, and then refurbishing them for sale again. So this special GameStop Kids experiment is right in line with their thinking. And the best news is, if the stores are a hit, they may stick around long after Santa goes on his post holiday vacation.


Press Release:

GameStop Launches New Holiday Store Concept, GameStop Kids™

Company to open approximately 80 holiday stores

GRAPEVINE, Texas–(BUSINESS WIRE)–Oct. 26, 2012– Holiday shoppers need to look no further for the perfect video game licensed present this season. GameStop Corp. (NYSE: GME), the world’s largest multichannel video game retailer, today unveiled a new store concept aimed at offering a unique and innovative shopping experience for the kid in all of us. Starting today, the company will begin the roll out of approximately 80 GameStop Kids holiday store locations in select malls throughout the U.S.

GameStop today announces the national launch of approximately 80 GameStop Kids holiday stores, starting at the Grapevine Mills Mall in TX. (Photo: Business Wire)

From Angry Birds to Hello Kitty, GameStop Kids stores will feature an assortment of this season’s most sought after video games and accessories, video game licensed products, popular toy brands and collectibles like:

Skylanders: GameStop exclusive Golden Dragonfire Cannon Battlepack, additional characters, throws, backpacks, carriers and displays

Angry Birds: Angry Birds plush with sound effects, splat balls, mash’ems launcher pack, backpack clips, mugs and coming soon: Angry Birds Star Wars plush

LEGO: Lord of the Rings, Stars Wars and Harry Potter build sets along with Marvel character build sets

Star Wars: Two-foot plush talking Chewbacca, key chains, phone cases, banks and more

Minecraft: Minecreeper head, LEGO Minecraft Microworld and foam pick axe
“We are always striving to make the shopping experience better for holiday gift givers,” said Bob Puzon, GameStop’s vice president of merchandising. “GameStop Kids takes that one step further by having the hottest brands and products that people of all ages can love – from Star Wars and LEGO to modern favorites like Skylanders Giants.”

GameStop CEO, Paul Raines, announced last night at the annual Latino Leaders Maestro awards ceremony in Dallas, Texas that the first GameStop Kids location opens today at the Grapevine Mills Mall in Grapevine, Texas, with all other locations opening in the coming days and weeks.

Customers not in close proximity to a GameStop Kids, can visit any U.S. GameStop store and place an order for thousands of items, including the exciting assortment of GameStop Kids products complete with free shipping (quantities may be limited; please see a store associate for more details). To find a GameStop Kids near you and see the complete list of locations, please visit

About GameStop

GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is the world’s largest multichannel video game retailer. GameStop’s retail network and family of brands include 6,628 company-operated stores in 15 countries worldwide and online at The network also includes:, a leading browser-based game site; Game Informer(R) magazine, the leading multi-platform video game publication; Spawn Labs, a streaming technology company; and a digital PC game distribution platform available at

General information on GameStop Corp. can be obtained at the company’s corporate website. Follow GameStop on Twitter @ and find GameStop on Facebook @

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