Toy Fair 2010


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Bakugan and Mindstorms highlight Toy Fair Awards

by James

Bakugan Dragonoids take 7 Bakugan pieces to create a truly bad monster!

Bakugan Dragonoids take 7 Bakugan pieces to create a truly bad monster!

With Toy Fair 2010 now in the books, it’s time to review the “best in show” awards for the best toys of 2010 according to the Toy Industry Association. And highlighting the list are two familiar toy lines, Bakugan and Lego Mindstorms.

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Hot Wheels using YouTube to race toy cars

by James

Hot Wheels Custom Motors are a new premium priced race set from Mattel

Hot Wheels Custom Motors are a new premium priced race set from Mattel

It’s quite an interesting idea. Using the link to a series of YouTube videos, Mattel has created an interactive game which promotes their new Hot Wheels series called the Hot Wheels Custom Motors Cup Challenge. The short films have linked overlaid to the video image. Players choose between a lightning quick street legal GT Racer, or a four wheel-esque Baja Truck. The next video pops up and leads to the Garage, where players can choose between special upgrades, including faster engine, lifted suspension, oil slicks and more.

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New Buzz Wings lets kids “fall, with style.”

by James

New Deluxe Buzz Lightyear Wingpack has retractable wings and sound effects from the Disney/Pixar hit movie.

New Deluxe Buzz Lightyear Wingpack has retractable wings and sound effects from the Disney/Pixar hit movie.

The classic scene where Buzz pops out his rocket pack wings and soars with Woody to Andy’s car, with Buzz decreeing “this isn’t flying, it’s falling with style.” It was a classic scene which made my son long for that jet pack. And when he saw it in action in the opening of Toy Story 2, he REALLY wanted one. Well finally there is one from Mattel called the “The Buzz Lightyear Deluxe Action Wing Pack” and it’ll have kids screaming “to infinity and beyond!” Just don’t let them near a stairwell banister with it.

Continue reading » New Buzz Wings lets kids “fall, with style.”

New ATAT best Star Wars Toy yet

by James

Designed for the 30th Anniversary of Empire Strikes Back, this ATAT Transport toy is over 2 feet tall and amazingly detailed.

Designed for the 30th Anniversary of Empire Strikes Back, this ATAT Transport toy is over 2 feet tall and amazingly detailed.

To say this ATAT toy, designed by Hasbro in celebration of the 30th anniversary of The Empire Strikes Back (where have the years gone?) is huge is an understatement. Measuring in at over 2 feet tall by 28 inches long by a foot wide, the All Terrain Armored Transport looks like it walked right off the movie screen from the frozen tundra of the ice world of Hoth to the play area in your kids’ bedroom.

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Bigfoot found at New York Toy Fair

by James

With over 80 different actions, Bigfoot the Monster is radio controlled and full interactive.

With over 80 different actions, Bigfoot the Monster is radio controlled and full interactive.

Researchers looking for Bigfoot in the Pacific Northwest have been looking in the wrong state. Turns out that Sasquatch can be found in the state of New York, at the New York Toy Fair.

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Lego Toy Story toys have arrived

by James

Woody and Buzz are back and this time, kids can relieve their adventures Lego Style

Woody and Buzz are back and this time, kids can relieve their adventures Lego Style

Last fall, we reported that in timing with the re- release of Toy Story 1 and 2 in 3D, and Toy Story 3 coming out this year, Disney and Lego were releasing Lego versions of Toy Story favorites Woody, Buzz and many of those toy favorites we’ve all come to know and love. Now details have come out what sets are available.

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For Playmates Toys, it’s Shrek Forever After

by James

Playmates announces toys for the fourth, and final, installment of the Shrek Animated Film Series.

Playmates announces toys for the fourth, and final, installment of the Shrek Animated Film Series.

Later this year, another installment of the hit animated film series Shrek will enter movie theaters. The film, Shrek Forever After, will have the way paved by Playmates Toys who have announced a complete line of toys which they say will “deliver the full Shrek experience.” Here’s hoping that doesn’t include bodily functions.

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75th Anniversary Monopoly comes full circle, quite literally

by James

The 75th Anniversary Edition of Monopoly adopts a circular and electronic fashion.

The 75th Anniversary Edition of Monopoly adopts a circular and electronic fashion.

Hasbro has recently put out dozens of custom versions of its iconic board game Monopoly, but in honor of its 75th anniversary, Hasbro is putting out a version which brings the board game quite literally full circle.

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Mattel’s New Stealth Rides are foldable fun

by James

Mattel's Stealth Rides are foldable R/C cars with up to 30 hours of play on a single charge

Mattel's Stealth Rides are foldable R/C cars with up to 30 hours of play on a single charge

In an attempt to capture some of the Transformers fever, Mattel has created foldable radio controlled cars called Stealth Rides.

Continue reading » Mattel’s New Stealth Rides are foldable fun

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