Toy Faire 2013


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MEGA BLOKS picks up Mattel properties …

by James


In an effort to compete with the LEGO juggernaut, and the plucky Kre-O newcomer, MEGA BLOKS has signed an exclusive deal with Mattel toys to brickify a pair of their most popular toy lines. The new licensing deal with Mattel will give MEGA BLOKS the ability to create brick construction toy sets for both Barbie and Hot Wheels.

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