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In an effort to compete with the LEGO juggernaut, and the plucky Kre-O newcomer, MEGA BLOKS has signed an exclusive deal with Mattel toys to brickify a pair of their most popular toy lines. The new licensing deal with Mattel will give MEGA BLOKS the ability to create brick construction toy sets for both Barbie and Hot Wheels.
Continue reading » MEGA BLOKS picks up Mattel properties …
The world’s largest department store has so much influence, it can make a simple request and get a whole line changed in order to carry it. That’s power. And when you have power like that, it’s exciting to see it used for good, not evil. That’s what Walmart is doing with their Get on the Shelf initiative, where they are encouraging individuals and businesses to submit their best toy ideas and have them carried on the shelves of Wally World. WOW.
And, it’s even bigger than that.
Continue reading » Walmart wants to carry your toys
You’d think that the company that had toy lines for Star Wars, Star Trek, Transformers, NERF, and a host of others wouldn’t be hurting. But news came down today that Hasbro was laying off over 170 employees due to diminished sales and a sluggish economy.
Continue reading » Hasbro lays off employees
The world wide avian invasion of those ill tempered fowl’s continues as Rovio has announced ANGRY BIRDS LAND in Finland.
Continue reading » Add theme parks to Angry Birds list of conquered mediums
In Michigan, politicians are seeking to make it a criminal offense to use a toy gun. More specifically, to alter a toy gun in a manner that will make it look like the real thing. Is it a case of out of control government, or a wise idea?
Continue reading » Use a toy gun, go to jail
The annual Gotham Toy Fair is winding down and awards were given out by the Toy Industry Association at the 12th annual Toy of the Year (TOTY) Awards and Hall of Fame induction ceremony. There were awards given for toy of the year in twelve different categories, and two toy industry giants were inducted in the Toy Industry Hall of Fame. Here’s a brief rundown of the winners …
Continue reading » Toy Fair closes out with 12th annual TIA Toy of the Year Awards
Earlier this week, we mentioned that MEGABLOKS was countering LEGO’s movie lines by releasing sets based on video games. Well, looks like LEGO has answered by digging into a licensing agreement with a video game property of their own … the 8 bit obsession known as Minecraft.
Continue reading » LEGO digs into Minecraft
In what may be the two most successful toy franchises in history, two giants announced they would be continuing to bring kids some of the coolest toys going. At the New York Toy Fair today, LEGO and LucasFilm announced the renewal of their license for another decade.
Continue reading » For another 10 years, the Force is strong with LEGO
Hasbro has announced that they are expanding the Kre-O line beyond Transformers. To support the upcoming sequel to Star Trek, the Paramount toy licensee will be releasing Star Trek figures and play sets boldy going where no Kre-On has gone before.
Continue reading » Hasbro’s Kre-O heading to the final frontier
February 10th, LucasFilm and 20th Century Fox will be releasing the Star Wars: Episode 1 The Phantom Menance in 3D. Regardless of how you feel about JarJar Binks, or the Kid flying the starfighter, it should be a fun afternoon eating popcorn and ducking whenever a laser bolt comes your way. And if you’re wearing these cool, collectible 3D glasses AMC Theaters will be giving away, so much the better.
Continue reading » AMC to offer special 3D Glasses for Star Wars